Do you know how can you do marketing your products with Google?
Hello
guys today I am going to tell you how can you use Google for marketing your services
and products?
#1 search engine Google
Things
to know about
Summary:
- Started in1998 by two friends Larry Page and Sergey Brin, With the 100
Billion searches every month it is world’s number one search engine.
Subsidiaries
Are:-
- AdMob
- DoubleClick
- On2 Technologies
- Picnik
- YouTube
- Zagat
- Waze
- Blogger
- SlickLogin
- Boston Dynamics
- Bump
- Nest Labs
- DeepMind Technologies
- WIMM One
- VirusTotal
So
the question is how can I increase my business through GOOGLE?
So
there are two Platforms which can be used by business for getting business.
1. Search Engine Result Page
2. Advertising On Google (GDN)
Let
me tell you basics of online promotion
SERP:
- It means search engine result page, Results show on search engine page called
SERP.
Example;
- I search For Nike Shoes on Google
The
results above shown is Search engine result page, there are 10 results on one
page and millions of results are there, search with your product or service
name.
How
to Promote/Marketing?
You
can come in top 10 results by doing Search Engine Optimization on your product
or service based website, which helps you in organic ranking, it should be
started with best keyword research (on-page) and then off-page.
It
basically takes some time because of competition on keyword (No or results shown
on the keywords) and the search volume.
And
it’s free as well, so if you want organic ranking on search engine result page then
you can try Search Engine Optimization.
(Warning!!!!
à Please use fresh content on your
website, because now Google is very strict on copy cats)
Now
next is Advertising on Google and Google Display Network.
If
you want instant ranking on Google on high competitive keywords you can use
Google Adwords Platform.
What
is Google Adwords and what are the Display Networks?
Basically
Adwords is tool for advertising online, by using Adwords you can reach those
people who are searching for your services and products without waiting too
much.
Why
Adwords?
·You can
attract more customers to your service or product website.
· You can
reach right people who are exactly looking for the service you offer.
·You can
target people locally, nationally or globally.etc
What
is Google Display Network?
The
websites who are showing advertising through Google called GDN, over 3 million website
Networks you can easily get millions of impression and clicks on your advertisement.
And
of course you can choose website according to your industry Partners
Sites
How
can I use Google Adwords for your business?
Start
with sign
up with Google Adwords and login into your panel and follow the
instruction.
Create
a New campaign à Create Ad’s à put your targeted Keywords à Select target Audience à Fill Billing Info à Start Advertising
It
is not really very easy task because before getting into advertising you should
have to research for best keywords and you should have a best landing page for
your niche keywords, you should know how to increase QA (quality score) CTR
(Click Through Rate) etc.
After
this process you will get high number of clicks on your ads and get high
conversion rate.
There
are many more things to do in search engine result page and Google Adwords,
which I will write into my next blogs.
Thanks
for reading this blog. Digital Consultant